The Influence Marketing event took place on March 4th, at the José Araújo amphitheater, whose main approach was to present the results of a monitoring study and guide to good practices.
The opening session was held by Inês Fernandes Godinho, Vice-President of CEAD and by Madalena Bettencourt, Deputy Secretary-General of Advertising Self-Regulation.
The results of influencer marketing monitoring were presented by Doctors Lurdes Vargas, Cristina Santos and Madalena Bettencourt. There was also the participation of Lucas Boudet, General Director of the European Advertising Standards Alliance (EASA) and Tiago Strecht, Growth Managing Director of the SAMY Alliance.
The closing words were delivered by Pedro Portugal Gaspar, General Director of the General Directorate of Consumer Affairs.
We leave you some photos from the event:
